The Deluxe Group Brings Festive Magic to Life Through Charitable Partnership on The Secret Bookshop.

This Christmas, The Deluxe Group is proud to support the creation of The Secret Bookshop, a breathtaking new immersive theatre experience crafted by Cahoots NI. Running from 6th-24th December at Cityside Retail & Leisure Park, Belfast, the production invites families to step beyond the bookshelf and into a world of story-driven wonder.

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As part of The Deluxe Group’s commitment to giving back to the local community, our team has donated time, specialist skills and materials to help bring Cahoots’ enchanting vision to life. From concept design through to construction and installation, our craftspeople and designers have played a key role in transforming the theatre space into a fully immersive environment brimming with festive magic.

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The Secret Bookshop invites audiences to step through a magical portal into the heart of a story of their choosing, where scenes and characters will unfold around them in spectacular fashion. Working hand-in-hand with Cahoots’ creative team, The Deluxe Group used its expertise in themed interiors, immersive design and high-end fabrication - capabilities usually applied to projects for theme parks, luxury hospitality, cruise ships and major entertainment brands around the world to help shape this unique theatrical world for families in Northern Ireland.

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This collaboration forms part of The Deluxe Group’s wider commitment to community investment and charitable initiatives, supporting local arts, culture, and education. Richard Hill, Business Development Director at The Deluxe Group, commented: “Cahoots are renowned for creating unforgettable theatrical experiences, and we’re thrilled to be supporting their work on The Secret Bookshop. So much of our global project work must remain confidential, so it is especially meaningful to contribute openly to something that families right here at home can enjoy together. Donating our time and materials to help bring this magical story to life has been a privilege for our team.”

The Secret Bookshop is supported by The Deluxe Group, Arts & Business NI, and Cityside Retail & Leisure Park, who continue to champion accessible arts within the community. The experience is recommended for ages 6+.

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